TY - JOUR AU - Handayani, Dwi Karti AU - Zuraida, Lukia PY - 2021/01/25 Y2 - 2024/03/29 TI - PERAN MEDIASI KEPUASAN KONSUMEN PADA DETERMINAN KEPUTUSAN PEMBELIAN ULANG WEDANG UWUH HALAL JF - Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha JA - jkb VL - 29 IS - 1 SE - Articles DO - 10.32477/jkb.v29i1.236 UR - http://jurnal.stieww.ac.id/index.php/jkb/article/view/236 SP - 30-42 AB - <p>A brand trust that has been highly expected by consumers indicates the brand image of the product is also high, thus moving consumers to make a purchase of a product. The research method used in this study is quantitative with a cross sectional design. The sampling technique in this study used convenience side techniques with 100 respondents. The data collection method used a closed questionnaire and the analysis technique used is PLS. The results showed that product quality has a positive effect on customer satisfaction and repurchase decision. Brand trust has a positive effects on customer satisfaction but has no effect on repurchase decision. Consumer satisfaction has a positive effect on repurchase decision. Consumer satisfaction mediates product quality and brand trust on the repurchases decision of wedang uwuh halal.</p> ER -