Pengaruh Short Video Content TikTok terhadap User Engagement: Peran Mediasi Cognitive Absorption Pada Gen Z Kabupaten Klaten. Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen, [S. l.], v. 13, n. 1, p. 1–16, 2026. DOI: 10.32477/tpqyvn84. Disponível em: http://jurnal.stieww.ac.id/index.php/jrm/article/view/1253. Acesso em: 29 jan. 2026.