eISSN 2986-0490
Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha
MARINE DEBRIS IN THE SPECIAL REGION OF YOGYAKARTA: ISSUES, IMPACTS, AND PROPOSED SOLUTIONS
Marine debris has become a critical environmental challenge in the Special Region of Yogyakarta (DIY), driven by land-based waste leakage, rapid tourism growth, and inadequate waste management infrastructure. This study identifies the dominant types, sources, and impacts of coastal waste in DIY and offers policy recommendations for sustainable coastal management. Using a qualitative descriptive approach based on literature review and secondary environmental data, the study finds that plastic-based macro and meso debris dominate coastal waste composition, posing significant ecological threats, including habitat degradation and marine species mortality. The accumulation of waste also causes socioeconomic losses through decreased fishery productivity, reduced tourism attractiveness, and increased coastal clean-up costs. This research underscores the need for integrated waste governance, community participation, behavioral change interventions, circular economy approaches, and strengthened institutional coordination. These measures are essential to ensure the long-term sustainability of Yogyakarta’s coastal ecosystems.
Copyright (c) 2025 Ary Sutrichastini, Ainina Ratnadewati, Lilik Ambarwati, Nur Widiastuti https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE TECHNOLOGY AND INFLUENCER MARKETING IN AFFILIATE MARKETING ON THE BUYING INTEREST OF GENERATION Z
This study aims to analyze the effect of the use of artificial intelligence technology and influencer marketing in affiliate marketing on buying interest of Generation Z. This study uses a quantitative associative causal approach with a purposive sampling technique, a sample of 100 respondents, the population in this study is Generation Z in Bojonegoro City who actively shop online through affiliate marketing and are influenced by AI and Influencer technology. Data collection was carried out through a questionnaire compiled using a five-value likert scale. Data analysis was carried out using the PLS-SEM method using SmartPLS 3 software. The results showed that influencer marketing had a significant effect on affiliate marketing and buying interest, while the use of AI did not show a significant effect on affiliate marketing or buying interest directly. Affiliate marketing also had no significant effect on buying interest as an intervening variable. This study emphasizes the importance of the role of influencers in increasing buying interest of Generation Z.
Copyright (c) 2025 Shania Salsa Bella, Ahmad Saifurriza Effasa, Ari Kuntardina https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
THE EFFECT OF SHRIMP TRADE COMPETITIVENESS ON SUSTAINABLE ECONOMICS
Shrimp is one of the main commodities in the global fisheries trade. As the value and volume of shrimp trade continues to increase, factors that shape the competitiveness of shrimp trade should contribute to a sustainable economy. This study will use the SEM (Structural Equation Model) test method to examine the effect of shrimp export competitiveness on the sustainable economies of countries. Additional analysis will also involve cluster analysis (K-Mean Cluster or Hierarchical Cluster) to map countries according to the IDSEU index and their sustainable economic performance. The results of the study show that the variables of state and business governance have a high value in influencing sustainable economic variables. The test results also show that countries that are major players in global shrimp trade have high competitiveness but show low sustainable economic performance. Therefore, the role of the government is very necessary, not only to support competitiveness improvement aimed at increasing exports but also to continue to adhere to the principles of sustainable economics.
Copyright (c) 2025 Tety Rachmawati, Fahmi Tarumanegara, Rahayu Lestari https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
PROTECTIVE WASTE: INNOVATION IN ANTI-CORROSION PAINT BASED ON CUCUMBER PEEL WASTE AND TEA POWDER
Corrosion is a serious problem that can reduce the service life of materials, increase maintenance costs, and reduce the safety level of various construction systems. On the other hand, Indonesia still faces challenges in managing organic waste such as cucumber peels and tea powder that have not been optimally utilized. This research offers an innovative idea in the form of EcoGuard, an anti-corrosion paint based on active extracts from cucumber peel and tea powder waste as an environmentally friendly coating material. The method used is a literature study through searching various scientific publications related to the characteristics of active compounds in cucumber peel and tea powder waste, coating paint formulation, and corrosion resistance testing on metal materials. The results of the literature review show that the antioxidant content, polyphenols, and other organic compounds inboth wastes have the potential to act as natural corrosion inhibitors. This potential utilization is expected to slow down the corrosion rate by tens of percent compared to conventional coatings based on chemicals or heavy metals. This innovation contributes to improving material maintenance efficiency while presenting an environmentally friendly waste-to-product approach. As such, EcoGuard has the potential to become a sustainable coating technologysupporting the achievement of SDG 9 (Industry, Innovation, and Infrastructure), SDG 12(Responsible Consumption and Production), and SDG 13 (Climate Action).
Copyright (c) 2025 Gilang Tri Sandi, Erwan Eko Prasetiyo, Amelia Puspa Tamara, Yuniar Istiyani https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
DIGITAL FINANCIAL MANAGEMENT MODEL TO ACCELERATE THE TRANSITION TO A GREEN ECONOMY IN THE ENVIRONMENTALLY FRIENDLY TRANSPORTATION SECTOR
Digital transformation in the financial sector has become a major driver of operational efficiency, transparency, and accelerated decision-making across various industries. At the same time, global demands for the implementation of a green economy are pushing the transportation sector to shift to environmentally friendly business models that require fast and accountable financing support. This study aims to develop a conceptual model that links digital financial management with the acceleration of the green economy transition in the transportation sector. This study uses a qualitative approach based on literature review with theoretical analysis of Scopus-indexed international journals from 2015 to 2024. The results show that digital finance serves as a strategic catalyst for improving efficiency, sustainability reporting, and financing green transportation projects, thereby forming the basis of a digital financial management model for green economic transition.
Copyright (c) 2025 Amelia Puspa Tamara, Riky Sambora https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
EFFECTIVENESS OF ACCOUNTING APPLICATION IMPLEMENTATION ON THE ACCURACY OF FINANCIAL REPORTING OF MSMES IN BOJONEGORO
This research aims to analyze the effect of the effectiveness of accounting application implementation on the accuracy of financial reporting for SMEs in Bojonegoro. The research background is based on the lack of trust among SME owners in using digital accounting due to concerns about the accuracy of financial reporting. On the other hand, SMEs need innovation to support their business development. Moreover, SMEs are one of the largest contributors to GDP in Indonesia in general and in Bojonegoro in particular. The method used is quantitative research with a causal associative approach. Data was obtained from 100 respondents who use the BukuWarung, Kledo, or LAMIKRO accounting applications. The data analysis technique used is simple linear regression through SPSS 25. The results show that the effectiveness of accounting application implementation has a significant positive effect on the accuracy of financial statements, with a regression coefficient of 0.352 and an R² of 0.206. This means that this research confirms that the use of accounting applications in SMEs can improve the accuracy of SME financial reporting.
Copyright (c) 2025 Siti Nurul Hidayah, Dina Alafi Hidayatin, Nurul Mazidah, Hafidza Nash’ul Amrina https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
HOW LIFESTYLE, CAFE ATMOSPHERE SHAPE, AND CUSTOMER EXPERIENCE AND REVISIT INTENTION AMONG GEN Z: EVIDENCE FROM TOMORO COFFEE SUMBAWA
This study aims to examine the impact of lifestyle, café atmosphere, and customer experience on revisit intention to Tomoro Coffee among Generation Z in Sumbawa. The sampling technique used in this study is purposive sampling, where the selected sample consists of Generation Z individuals residing in Sumbawa who have made repeat purchases at Tomoro Coffee. The research method applied is quantitative with an associative approach, aiming to identify the relationship between independent and dependent variables. The data analysis technique used in this study includes multiple linear regression, classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test), and hypothesis testing to determine the significance of relationships between variables. The study results indicate that lifestyle, café atmosphere, and customer experience significantly influence revisit intention to Tomoro Coffee. The findings reveal that in Sumbawa, customer preferences prioritize comfort and location accessibility over mere menu aesthetics. Furthermore, the coffee consumption trend among Generation Z continues to grow, influenced by social media and the adoption of an urban lifestyle in the region. This highlights that innovation in customer experience and digital marketing strategies has great potential to enhance customer loyalty at Tomoro Coffee.
Copyright (c) 2025 Muhammad Nur Fietroh, Nurasia, Hartini, Jayanti Mandasari, Joti Aprilia https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
THE EFFECT OF FINANCING TO DEPOSIT RATIO (FDR), OPERATING EXPENSES TO OPERATING INCOME, AND THIRD-PARTY FUNDS ON THE MARKET SHARE OF SHARIA COMMERCIAL BANKS FOR THE PERIOD 2019-2024
The period 2019-2024 represents a critical phase for the development of Islamic banking in Indonesia, as it encompasses the COVID-19 pandemic and the subsequent recovery period, which significantly altered financing behavior, liquidity management, and competitive dynamics within the banking industry. During this period, Islamic banking experienced substantial acceleration in asset growth, financing expansion, and the accumulation of Third-Party Funds. However, despite this progress, the market share of Islamic banks remains considerably smaller than that of conventional banks, raising concerns regarding the effectiveness of internal performance indicators in strengthening industry competitiveness under both crisis and post-crisis conditions. This study examines the influence of the Financing to Deposit Ratio (FDR), Operating Expenses to Operating Income (OEOI/BOPO), and Third-Party Funds on the market share of Islamic Commercial Banks in Indonesia during 2019–2024. A quantitative research design was employed using secondary panel data obtained from the annual financial statements of Islamic Commercial Banks and official publications issued by the Otoritas Jasa Keuangan (OJK). Panel data regression was applied as the analytical method, with model selection conducted through the Chow and Hausman Tests, both of which indicate that the Fixed Effects Model (FEM) is the most appropriate estimation approach. The empirical results reveal that FDR has a significant negative effect on market share, indicating that an expansion in financing does not necessarily strengthen market position when it is not supported by adequate asset quality and effective risk governance, particularly during periods of economic instability. In contrast, OEOI/BOPO does not exhibit a significant effect, suggesting that variations in operational efficiency have not yet become a decisive factor in shaping the market share of Islamic Commercial Banks. Meanwhile, Third-Party Funds demonstrate a positive and significant effect, underscoring the central role of fund mobilization capacity in expanding market presence and reinforcing competitive positioning. Overall, the findings suggest that strategies to enhance the market share of Islamic Commercial Banks in the post-pandemic period should prioritize strengthening fund mobilization and improving financing quality, while maintaining prudent liquidity management and consistent operational stability.
Copyright (c) 2025 Rika Nofitasari, Rahmawati Khoiriyah https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
THE FUTURE OF MANAGEMENT ACCOUNTING IN THE DIGITAL ERA: A COMPREHENSIVE LITERATURE REVIEW
This paper provides a comprehensive review of the literature on the future of management accounting in the digital era. It synthesizes global studies examining how emerging technologies—including artificial intelligence (AI), big data analytics, robotic process automation (RPA), blockchain and cloud computing—are reshaping management accounting practices, roles and competency requirements. The review identifies four dominant themes: (1) the evolution of management accounting from traditional reporting toward strategic business partnering, (2) the transformative impact of digital technologies, (3) the emergence of new digital competencies, and (4) organizational and strategic implications. Across these themes, the findings indicate that the combined adoption of RPA and cloud technologies enhances operational efficiency, while blockchain offers an immutable solution to data integrity challenges inherent in Big Data processed by AI. However, scalability within cloud environments remains a key limitation. AI, supported by Big Data, enables highly personalized services, and its integration with blockchain presents opportunities for new forms of Decentralized Autonomous Organizations (DAOs). Organizational readiness varies substantially; the adoption of AI and Big Data requires cultural transformation and advanced analytical capabilities, whereas cloud implementation is primarily technical.
Copyright (c) 2025 Zulkifli https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
FACTORS AFFECTING THE LEVEL OF WORKING CAPITAL FINANCING: THIRD-PARTY FUNDS, FINANCING TO DEPOSIT RATIO (FDR), AND NON-PERFORMING FINANCING (NPF) AT ISLAMIC COMMERCIAL BANKS IN INDONESIA PERIOD 2019-2024
This study examines the effects of Third-Party Funds (DPK), Financing-to-Deposit Ratio (FDR), and Non-Performing Financing (NPF) on working capital financing in Islamic Commercial Banks in Indonesia during 2019–2024. The research employs a quantitative approach using panel data derived from the annual financial reports of Islamic commercial banks. Panel data regression analysis was conducted using a random-effects model (REM), as indicated by the Chow, Hausman, and Lagrange Multiplier tests. The results suggest that Third-Party Funds have a positive and significant effect on working capital financing, whereas FDR and NPF do not have a statistically significant effect. Simultaneously, all independent variables significantly affect working capital financing, with an adjusted R-squared value of 77.1%. These findings suggest that Islamic banks' capacity to expand working capital financing is primarily driven by their effectiveness in mobilizing Third-Party Funds, rather than by liquidity ratios or financing risk indicators alone. Therefore, Islamic banks are encouraged to strengthen digital-based fundraising strategies, enhance depositor retention, and develop stable funding structures to support sustainable growth in working capital financing.
Copyright (c) 2025 Mahdalena, Rahmawati Khoiriyah https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
BBRI STOCK PRICE FORECASTING USING THE HOLT-WINTERS DOUBLE EXPONENTIAL SMOOTHING METHOD
The Holt-Winters Double Exponential Smoothing method is a forecasting method that has two parameters, namely α and β. This method is used when the data shows a trend and seasonal pattern. This study applies this method to forecast BBRI's share price as part of a time series analysis. The dataset used is the adjusted close price of BBRI shares. The results showed that the optimal forecasting model used α (alpha) of 0.4 and β (beta) of 0.1 with an estimated α smoothing parameter of 89.3348466 and β of -0.3743472. The model evaluation was assessed based on the measures of forecasting errors in the form of SMAPE and MAPE as the main error evaluation measurements and SSE, MSE, and RMSE as supporting error evaluation measurements.
Copyright (c) 2025 Nur Ayya Maulida, Diah Anggeraini Hasri, Rozzy Aprirachman, Yuni Purnama https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
DO PEER BANKS MATTER? IDENTIFYING PEER EFFECTS IN LIQUIDITY HOARDING BEHAVIOR IN INDONESIA
This paper examines the influence of peer effects on liquidity hoarding behavior and banking stability in Indonesia from 2018 to 2025. Using panel data from 44 banks categorized according to the KBMI classification, the estimation results reveal the presence of interbank contagion in liquidity hoarding, whereby banks adjust their liquidity buffers in response to the behavior of other banks. Furthermore, liquidity hoarding has a significantly negative effect on bank stability, as measured by the Z-score, indicating a defensive response by banks amid heightened uncertainty. These findings underscore the importance of monitoring systemic liquidity interactions across banks within Indonesia’s financial system.
Copyright (c) 2025 Sekar Satiti, Zaafri Ananto Husodo https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
SYNERGY OF TECHNOLOGY, FINANCIAL LITERACY, AND PARTNERSHIP IN BOOST THE PERFORMANCE OF MSMES IN BERINGHARJO MARKET, YOGYAKARTA
This study aims to examine the influence of technology, financial literacy, and partnerships on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Beringharjo Market, Yogyakarta. The population in this study was Beringharjo Market. Using quantitative methods and data collection through questionnaires from MSMEs, The samples were taken using the convenience sampling method. This study shows that the three variables have a positive and significant influence on MSME performance. The results of the analysis using the SPSS version 25 program shows that the variables of technology, financial literacy, and partnerships together explain 95.5% of the variation in MSME performance, emphasizing the importance of integrating these three factors in increasing competitiveness and business sustainability in traditional markets. These findings are expected to serve as a reference for business actors, students, and young entrepreneurs in developing their businesses through improving technology, financial literacy, and strategic partnerships. This study provides a new contribution by integrating technology, financial literacy, and partnerships in the context of MSME performance in Indonesia, especially in Yogyakarta. The difference between this study and previous studies is that this study uses three different independent variables from previous studies, which consist of technology, financial literacy, and partnerships. Meanwhile, for the dependent variable, the researcher uses the performance of community MSMEs in the city of Yogyakarta. In addition, there are still differences from the results of each previous study, so the performance of community MSMEs remains an interesting topic for further research.
Copyright (c) 2025 Sri Lestari Yuli Prastyatini, Alfonsus Fulgentius Ama Dunga https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
THE EFFECT OF DIGITAL MARKETING ON PURCHASING DECISIONS FOR MSME PRODUCTS IN THE SOCIETY 5.0 ERA: A STUDY OF SHOPEE USERS IN YOGYAKARTA
The Society 5.0 era is characterized by deep integration of digital technologies into everyday life, creating both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) in marketing their products. In Yogyakarta, many MSMEs utilize Shopee as a major e‑commerce platform to promote and sell their products to a wider market. Digital marketing activities on Shopee such as storefront and content management, product descriptions, platform‑based promotions, and the use of ratings and reviews have become key strategies to influence consumer purchasing decisions. This article conceptually analyzes the effect of Shopee‑based digital marketing on purchasing decisions for MSME products in the Society 5.0 era, focusing on Shopee users in Yogyakarta. Digital marketing is conceptualized through social media and Shopee‑based e‑commerce activities, while purchasing decision is measured through information search, alternative evaluation, purchase decision, and post‑purchase evaluation. The study employs a three‑step literature‑based method: identifying key concepts, reviewing empirical studies from Indonesia and abroad, and synthesizing findings into an integrated explanation. The review shows consistent evidence that digital marketing positively and significantly affects purchasing decisions and SME performance, with trust, perceived risk, and electronic word of mouth acting as important mechanisms. The synthesis suggests that for Shopee users in Yogyakarta, content quality and trust signals are likely more decisive than short‑term price promotions in driving MSME product purchases. This article contributes by offering a platform and location specific framework situated within the Society 5.0 paradigm, enriched with international literature, and by outlining implications, limitations, and directions for future empirical research.​
Copyright (c) 2025 Dara Kusumawati, Dixian Bhikuning, Dison Librado https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
THE INFLUENCE OF WORKLOAD ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION WITH TRANSFORMATIONAL LEADERSHIP AS A MODERATING VARIABLE AT THE REGIONAL REVENUE MANAGEMENT AGENCY OF BURU REGENCY
This study aims to analyze the effect of workload on employee performance with job satisfaction as a mediating variable and transformational leadership as a moderating variable at the Regional Revenue Management Agency (BPPD) of Buru Regency. This study is motivated by the still low achievement of employee performance as indicated by fluctuations in performance realization and the failure to achieve regional revenue targets, which are thought to be influenced by high workload, low job satisfaction, and the less than optimal implementation of transformational leadership. This study uses a quantitative approach. The study population was all 42 employees of BPPD Buru Regency, and all were sampled using a saturated sampling technique. Data collection was carried out through a questionnaire using a Likert scale. Data analysis was carried out using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method using SmartPLS software version 4.0. The results of the study indicate that: (1) workload has a negative and significant effect on employee performance; (2) workload has a negative and significant effect on job satisfaction; (3) job satisfaction has a positive and significant effect on employee performance; (4) job satisfaction is proven to mediate the effect of workload on employee performance; and (5) transformational leadership moderates the influence of workload on job satisfaction positively, thereby weakening the negative impact of workload on job satisfaction. The findings of this study confirm that proportional workload management, increasing employee job satisfaction, and the effective implementation of transformational leadership are important factors in improving employee performance at the BPPD of Buru Regency.
Copyright (c) 2025 Yasmin Yulianti Mony, Priyastiwi https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
SIMPLICITY MEETS QUALITY: EXPLORING THE PATH TO CUSTOMER SATISFACTION IN DIGITAL TRANSPORTATION APPLICATIONS
The development of digital services in the transportation sector requires improvements in application quality to support user experience. This study aims to analyze the influence of perceived ease of use, e-service quality, and customer experience on customer satisfaction among users of the KAI Access application. A quantitative approach was used with a survey method through a questionnaire distributed to 85 respondents who were users of the application. Data analysis was performed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that all variables, namely perceived ease of use, e-service quality, and customer experience, have a positive and significant effect on customer satisfaction. Among the three, customer experience is the variable that has the greatest influence, indicating that user satisfaction is determined more by the holistic experience while using the application than by other technical aspects. E-service quality also plays an important role through system reliability, transaction security, and the accuracy of the information provided, while perceived ease of use has a smaller but still significant effect. These findings confirm that improving user experience and digital service quality should be prioritized in the development of digital transportation applications to increase user satisfaction and loyalty. This research addresses the limited attention given to post-usage behavior in digital transportation applications and offers an empirical contribution by applying Expectancy Disconfirmation Theory to explain customer satisfaction through perceived ease of use, e-service quality, and customer experience.
Copyright (c) 2025 Andine Herlina, Zakky Fahma Auliya https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
DEVELOPMENT OF THE EARLY WARNING SYSTEM MODEL ON THE PERFORMANCE OF BANK PERKREDITAN RAKYAT (BPR)
This study aims to analyze the role of the Early Warning System (EWS) in predicting bankruptcy at Bank Perkreditan Rakyat (BPR). The EWS is viewed as an early detection mechanism capable of identifying financial and non-financial indicators that could potentially lead to bankruptcy risk. This study uses historical BPR data to develop an EWS-based prediction model. This study uses a quantitative approach and empirical methodology. The quantitative approach was chosen because it allows for objective measurement of financial variables and testing of relationships between variables using statistical techniques in SEMPLS. The population in this study is all BPR operating in the East Kalimantan region and officially registered with the Financial Services Authority (OJK), with an observation period starting from 2019 to 2025. The implications of this research emphasize the importance of implementing an EWS as an effective risk management tool for rural banks (BPRs) and providing input to regulators in strengthening the banking supervisory system. Thus, the EWS serves not only as an early warning system but also as a strategic instrument in maintaining the stability and sustainability of BPRs amidst local and national economic dynamics.
Copyright (c) 2025 Titin Ruliana1, Imam Nazarudin Latif, Meiki Permana, Jihan Irana Dewi https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
AN EXAMINATION OF THE FACTORS INFLUENCING THE UTILIZATION OF SPAYLATER: ANALYSIS OF THE IMPACT OF LIFESTYLE, PROMOTION, AND CONVENIENCE, AND THEIR RELATIONSHIP TO THE CONCEPT OF TRUST
The objective of this study is to ascertain the impact of lifestyle and promotional factors on the choice to utilize Spaylater as a payment method among Gen Z in Sumbawa City. Data were gathered through a questionnaire survey administered to 200 participants. A multiple linear regression model with a path analysis model was employed to analyze the data. The findings of this study indicate that lifestyle, promotion, and trust directly impact the decision to utilize Spaylater. Furthermore, the analysis revealed that lifestyle partially does not influence trust, while promotion affects user trust in Paylater. The indirect effect results demonstrate that lifestyle and promotion positively influence the decision to use Spaylater through trust as a mediating variable.
Copyright (c) 2025 Putri Rayyan Tsaqila, Nurasia, Putu Ari Oka, Fadilla Aisyah Aura https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
SYMBOLIC POWER AND EMPLOYEE SILENCE IN HIGHER EDUCATION: NAVIGATING MALAY RIAU CULTURAL VALUES FOR ORGANIZATIONAL TRANSFORMATION
This study explores the dynamics of power relations and employee silence within a higher education institution in Riau, Indonesia, deeply rooted in Malay cultural values. While modern organizations aim for sustainable transformation through meritocracy, local cultural values such as "segan" (reluctance/respect), "adab" (manners), and loyalty create a complex symbolic power structure. Using a qualitative interpretative phenomenological approach, data were collected through in-depth interviews with junior and senior lecturers. The findings reveal that power operates symbolically rather than coercively. Employee silence is not merely passive submission but a strategic "prosocial silence" to maintain collective harmony and respect senior authority. However, this cultural silence poses challenges to organizational transformation by inhibiting critical feedback and creating "defensive silence" among junior staff. The study contributes to the Human Capital Management literature by highlighting how local wisdom can be negotiated to balance cultural harmony with the demands of professional organizational transformation.
Copyright (c) 2025 Muhammad Gaza Wiriadi, Riani Rachmawati https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
TRANSFORMING AGRICULTURAL WASTE INTO VALUE-ADDED PRODUCTS: LOCAL AGROPRENEURSHIP INNOVATION IN SOUTHEAST SULAWESI PROVINCE
Agriculture remains a vital sector supporting the livelihoods of rural communities in Desa Lara, East Kolaka, Southeast Sulawesi Province; however, most farmers still rely on selling raw produce, resulting in low added value and economic vulnerability. This study aims to develop an innovation-based agropreneurship model that transforms agricultural waste—such as rice straw, corn stalks, and peanut shells—into value-added products to enhance farmers’ income and promote sustainable rural economies. Using a quantitative experimental design, data were collected through questionnaires from 50 micro and small enterprises (MSMEs) involved in agricultural activities. Descriptive and inferential statistical analyses, including t-tests and regression, were employed to evaluate the impact of innovation adoption. The results reveal significant improvements in income, innovation capability, and environmental awareness among participants following the implementation of the agropreneurship model. Agricultural waste transformation practices led to an average income increase of 76% and a 46% reduction in open burning, supporting both economic resilience and ecological sustainability. The findings highlight that local innovation and simple technology can effectively strengthen circular economy practices and rural entrepreneurship. This study contributes theoretically by reinforcing the role of agropreneurship in sustainable development and practically by offering a replicable model for community-based innovation and rural economic empowerment.
Copyright (c) 2025 Mariani, Ifin Naim, Anggiat Timbul Aruan, Ryansyah Ramadhan, Muh.Yusril https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
STRENGTHENING GREEN ENTREPRENEURSHIP AMONG COASTAL MSMES IN KENDARI THROUGH ORGANIC WASTE-BASED PRODUCT INNOVATION AND DIGITAL MARKETING PLATFORMS
This study aims to analyze the role of green entrepreneurship in strengthening the competitiveness of micro, small, and medium enterprises (MSMEs) in coastal areas through organic waste-based product innovation and the utilization of digital marketing platforms. The research background arises from the growing urgency for sustainable business transformation within the MSME sector, which simultaneously faces environmental, social, and economic pressures. This study employs a quantitative descriptive approach by collecting primary data through questionnaires from 50 coastal MSME actors in Kendari. The data were analyzed using statistical methods to examine the influence of innovative waste utilization, understanding of green entrepreneurship, and digital marketing adoption on the performance and sustainability of MSMEs. The results show that innovative use of organic waste positively impacts the economic value and environmental responsibility of MSMEs, while the integration of digital marketing enhances their market reach and business efficiency. These findings highlight that aligning ecological innovation with digital capabilities significantly contributes to the development of a resilient and sustainable local economy. The main contribution of this study lies in its empirical evidence that connects green entrepreneurship and digital transformation as key drivers of circular economy-based economic empowerment in coastal regions. The novelty of this research lies in the combination of two strategic approaches waste-based innovation and digital marketing in one integrative model to increase the sustainable competitiveness of coastal MSMEs.
Copyright (c) 2025 Imran, Wa Ode Nursaadha Rajuddin, Muhamad Farih, Yesi Asri, Lisnawati https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
BEYOND THE MAKEUP: UNCOVERING FACTORS BEHIND COSMETIC PURCHASE DECISIONS
This study investigates at the important elements that impact consumers' purchasing decisions for Instaperfect, a high-end local cosmetic company in Indonesia. The study analyzes the issue of contradictory past findings on the impact of e-WOM, perceived value, and consumer trust on purchase decisions, notably in the luxury cosmetics category. The goal of this study is to look at how these three variables influence consumer decisions at the same time, utilizing the Theory of Planned Behavior (TPB) as a framework. An online questionnaire was used to collect data from 231 members of the OHMYBEAUTYBANK community, using a quantitative research approach. Structural Equation Modeling (SEM-PLS) was used to evaluate the measurement model and the structural connections among variables. The findings reveal that e-WOM does not significantly influence purchase decisions for Instaperfect cosmetics. In contrast, perceived value and consumer trust have positive and significant effects on purchase decisions, indicating that consumers tend to prioritize product benefits, worthiness relative to price, and brand reliability over online reviews. These results suggest that perceived value and trust are more dominant drivers of consumer behavior in the premium cosmetics category. The study contributes by providing empirical evidence on TPB-based factors influencing cosmetic purchase decisions within Indonesian premium local brands and by involving a targeted beauty community as the research sample. Practically, the findings suggest that brands should strengthen product value and consumer trust through quality consistency, transparent communication, and a solid brand identity. Future research may broaden the sample and explore additional variables such as brand image, perceived quality, or brand experience to deepen insights into consumer behavior.
Copyright (c) 2025 Avida Zahra, Zakky Fahma Auliya https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
FINANCIAL HEALTH ANALYSIS OF PT GARUDA INDONESIA TBK USING THE ALTMAN Z-SCORE METHOD, FINANCIAL RATIOS, AND CASH FLOW ANALYSIS
This study aims to assess the financial health of PT Garuda Indonesia Tbk for the quarterly period of 2023–2025 using three analytical approaches: the Altman Z-Score, financial ratios, and cash flow analysis. This research employs a descriptive quantitative method using secondary data derived from quarterly financial statements. The Altman Z-Score model is applied to measure the level of financial distress, while liquidity, solvency, and activity ratios are used to identify financial conditions from multiple perspectives. Cash flow analysis is conducted to observe the company’s ability to generate cash from operating activities as well as its investment and financing requirements. The results indicate that the Altman Z-Score values of PT Garuda Indonesia Tbk during the study period were mostly within the financial distress zone, although some quarters approached or entered the grey zone. Financial ratios support these findings, showing low liquidity, high solvency pressure caused by significant liabilities and negative equity, and low asset efficiency despite seasonal improvements. Meanwhile, cash flow analysis reveals a positive trend in operating cash flows beginning in mid-2023, indicating that the company’s core activities are recovering. Overall, the financial condition of PT Garuda Indonesia Tbk remains under structural pressure, but demonstrates considerable operational improvement in the medium term.
Copyright (c) 2025 Adinda Arum Ariani, Lukmanul Hakim, Oryza Safitri https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
IMPLEMENTING LARAVEL FOR DIGITAL PAYMENT AUTOMATION IN ISLAMIC BOARDING SCHOOLS THROUGH THE WATERFALL APPROACH
Effective financial management is essential for ensuring the optimal operation of educational institutions, including the Al Luqmaniyyah Islamic Boarding School in Yogyakarta. Traditional manual financial administration often leads to delayed reporting, inaccurate record-keeping, and limited accountability. To address these challenges, this study emphasizes the digitalization of payment processes through the development of a web-based digital payment information system that supports structured student billing management, including scheduled and monthly bills, as well as fully digitized payment transactions. The system was developed using the Software Development Life Cycle (SDLC) Waterfall model, employing Laravel version 11 and a MySQL database. It integrates multi-role authentication features using the Spatie Laravel Permission package to ensure secure and differentiated access. System validation was conducted through Black Box Testing with the Equivalence Partitioning technique, focusing on verifying functional correctness across core modules such as billing management, payment processing, and role-based access control. The testing process was carried out after system implementation in a production environment to ensure that application behavior aligned with predefined functional requirements. The results indicate that all system modules function in accordance with the specified design, achieving full functional validation. The digitalization of payment processes significantly simplifies financial transaction recording, minimizes administrative errors, and enhances transparency for both administrators and students. This study highlights the importance of payment digitalization in modernizing financial services in Islamic boarding schools and is expected to serve as a reference for similar system development initiatives in other pesantren environments.
Copyright (c) 2025 Erna Kumalasari Nurnawati, Muhammad Zidan Rifqi Ramadhan, Edhy Sutanta, Renna Yanwastika Ariyana https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
THE IMPACT OF RENEWABLE ENERGY, CARBON EMISSIONS AND LABOR FORCE ON ECONOMIC GROWTH OF DEVELOPING COUNTRIES IN ASIA
This study aims to examine the long-term relationship and direction of causality between renewable energy, carbon emissions, and labor force on economic growth in 17 developing countries in Asia, with analysis years from 1990 to 2021. The main problem in this study is to identify the main factors, especially those related to environmental aspects such as renewable energy and carbon emissions, and classical economic factors, namely labor, which are thought to have a long-term impact on economic growth in developing countries in Asia. The purpose of this study is to examine the long-term relationship between variables and to see the direction of causality they have. The research method used is the Panel Fully Modified Ordinary Least Squares (FMOLS) and Dynamic Ordinary Least Squares (DOLS). The results show that only carbon emission and labor force variables have a positive impact in the long run. Meanwhile, renewable energy has no long-term impact on economic growth. Then the direction of causality shows that carbon emission and labor force variables have a two-way causality on economic growth, while renewable energy only has one direction of causality. This study is expected to provide empirical evidence regarding the relationship between energy, the environment, and the economy in developing countries in Asia. The government hopes to accelerate the transition to renewable energy, thereby reducing carbon emissions in developing countries for sustainable economic development.
Copyright (c) 2025 Rozzy Aprirachman, Yuni Purnama, Ariyo Saputra https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
THE EFFECT OF FINANCIAL PERFORMANCE ON THE QUALITY OF SUSTAINABILITY REPORTS WITH ENVIRONMENTAL UNCERTAINTY AS A MODERATING VARIABLE
The purpose of this research is to determine the effect of financial performance on the quality of sustainability reports and to identify the moderating variable of environmental uncertainty that moderates financial performance on the quality of sustainability reports. Population of this research use sector energy which listed in IDX from 2022 until 2024 period which use purposive sampling methods with simple regression linear analysis and moderating regression analysis. Research results show that financial performance has a positive effect on the quality of sustainability reports, and that environmental uncertainty can moderate the effect of financial performance on the quality of sustainability reports. The theoretical implications of this study can serve as a reference for future research on the same topic. The practical implication is that companies can improve their financial performance in order to enhance the quality of their sustainability reports.
Copyright (c) 2025 Mahesti Pramusinta, Sri Hastuti, Januar Eko Prasetio https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH ON GOFOOD PURCHASE DECISION THROUGH BRAND IMAGE AND BRAND TRUST IN SOLO RAYA
This study aims to analyze the mechanism of the influence of Electronic Word-of-Mouth (E-WOM) on GoFood service Purchase Decisions, by testing the dual mediating role of Brand Image and Brand Trust. Motivated by the inconsistency of previous research findings and the phenomenon of declining GoFood GMV amidst intense competition, this study uses a quantitative causal associative approach. Primary data were collected through an online questionnaire from 154 GoFood users in Solo Raya, an area with a relevant young digital population, using a purposive sampling technique. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with a bootstrapping procedure of 5,000 samples. The main results reject the hypothesis of a direct influence of E-WOM on Purchase Decisions (H5). Conversely, E-WOM is proven to have a positive and significant influence on Brand Image (H2) and Brand Trust (H1). These two mediator variables are then proven to be positive and significant drivers of Purchase Decisions (H3 and H4 are supported). The central finding of this study is the confirmation of full mediation, where Brand Image (H7) and Brand Trust (H6) fully mediate the relationship between E-WOM and Purchase Decision. This finding strongly supports the Stimulus-Organism-Response (S-O-R) theoretical framework; E-WOM (Stimulus) does not directly trigger a Response (Purchase), but must first be processed to build cognitive and affective assets (Organism).
Copyright (c) 2025 Akbar Eko Marjiyanto, Septi Kurnia Prastiwi https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
ECO-INNOVATION IN COASTAL SEAFOOD MSMES: SUSTAINABLE PROCESSING STRATEGIES AND INFORMATION TECHNOLOGY INTEGRATION TO PROMOTE THE CIRCULAR ECONOMY
This study examines the application of eco-innovation in micro, small, and medium enterprises (MSMEs) of seafood in coastal areas as a sustainable processing strategy integrated with information technology to encourage a circular economy. This sector has great potential in supporting the economic welfare of coastal communities, but faces challenges in the form of technological limitations, inefficiency of production processes, and low added value of products due to traditional processing practices. The purpose of this research is to analyze how the application of environmentally friendly innovation and digital transformation can improve business efficiency, competitiveness, and sustainability in the context of the circular economy. The research approach used is quantitative with a case study strategy on seafood processing MSMEs, using primary data obtained through questionnaires and analyzed with descriptive statistics. The results show that the adoption rate of eco-innovation is positively correlated with increased raw material efficiency, reduction of production waste, and improvement of product quality. Information technology integration, especially in supply chains and digital marketing, plays a catalyst in accelerating the implementation of sustainable innovation and expanding market access. This research provides a theoretical contribution to the development of a digital-based eco-innovation model in the maritime sector as well as a practical contribution to strengthening policies and strategies for empowering coastal MSMEs to realize an inclusive and sustainable circular economy.
Copyright (c) 2025 Ridha Taurisma Lajaria, Ghalib Suprianto, Arsyad Junaiddin, I Putu Raditya, Muh. Aqlil Unggil https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
THE INFLUENCE OF OCCUPATIONAL HEALTH AND SAFETY (OHS) ON EMPLOYEE PERFORMANCE THROUGH WORK DISCIPLINE AMONG TECHNICAL EMPLOYEES
The increasing number of workplace accidents and declining performance levels in the technician division of transportation service companies, as evidenced by reduced task completion responsibility, insufficient adherence to operational procedures and work discipline, and inconsistent utilization of personal protective equipment (PPE). This condition is reinforced by inadequate implementation of Occupational Health and Safety (OHS) standards, which has the potential to compromise employee productivity and overall work performance. Therefore, the objective of this research is to analyze the influence of OHS on employee performance, both directly and indirectly through work discipline as a mediating variable. This study applies a quantitative approach with a survey method, utilizing proportionate stratified random sampling, involving 169 technician employees selected based on the Krejcie and Morgan sample size determination table. Data were obtained through a structured Likert-scale questionnaire and analyzed using the Structural Equation Modeling (SEM) technique with the SmartPLS 3.2.9 application. The research findings demonstrate that OHS exerts a positive and significant effect on employee performance, OHS has a positive and significant effect on work discipline, and work discipline positively and significantly influences employee performance. Additionally, the results confirm that work discipline functions as a mediating variable in the relationship between OHS and employee performance. These empirical findings substantiate the importance of effective OHS implementation in fostering a safe and conducive work environment, strengthening employee discipline, and enhancing productivity and performance outcomes. This research provides theoretical contributions by reinforcing empirical literature on the mediating role of discipline within workplace safety contexts, and practical contributions by offering strategic recommendations for organizations in optimizing OHS policies, reinforcing disciplinary mechanisms, and improving employee performance management.
Copyright (c) 2025 Ahmad Amilin Faylasuuf Farosa, Muhammad Husain https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/
THE EFFECT OF ESG RISK ON FINANCIAL RISK WITH PROFITABILITY AS A MODERATING VARIABLE
This study aims to examine the influence of ESG Risk and profitability on Financial Risk, in addition, this study also wants to test the role of profitability in moderating the influence of ESG Risk on the Financial Risk of companies on the IDX. This study uses panel data from 57 non-financial companies with ESG scores from 2023 to 2024. ESG risk is measured using the ESG score, profitability using ROA, and financial risk using the inverse of the Bathory Metrics Model (BMM). The study also uses leverage, firm size, and sales growth as control variables. The analysis tool used is Eviews with the Fixed Effects Model (FEM). The research results show that ESG Risk has a negative effect on Financial Risk. This is because companies incur significant short-term costs to meet sustainability requirements in the ESG score assessment, leading to debt financing, which increases financial risk, consistent with the finding that leverage has a positive effect on financial risk. The research also shows that Profitability has no significant effect on Financial Risk and is unable to moderate the effect of ESG Risk on Financial Risk. The use of ESG Scores as a measure of ESG risk is not yet widely practiced in Indonesia, as only a few companies have registered to have their ESG scores assessed. This study also demonstrates a unique finding: higher ESG risk actually leads to lower financial risk, contrasting with much previous literature.
Copyright (c) 2025 Yorilola Yoanda Putri, Ketzia Marylee https://creativecommons.or.id/lisensi-cc-bahasa-indonesia/