WIBOWO, A. MENGURAI DIVERGENSI KONSEP PEMASARAN MELALUI PERKEMBANGAN IMPLEMENTASI. Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha, [S. l.], v. 23, n. 2, p. 162–171, 2015. DOI: 10.32477/jkb.v23i2.167. Disponível em: https://jurnal.stieww.ac.id/index.php/jkb/article/view/167. Acesso em: 18 may. 2024.