THE ROLE OF BRAND IMAGE IN SKINCARE CONSUMPTION DECISIONS: EVIDENCE FROM SANTRI OF MAMBAUL ULUM BATA-BATA ISLAMIC BOARDING SCHOOL. Jurnal Riset Akuntansi dan Bisnis Indonesia, [S. l.], v. 6, n. 1, p. 66–86, 2026. DOI: 10.32477/jrabi.v6i1.1366. Disponível em: https://jurnal.stieww.ac.id/index.php/jrabi/article/view/1366. Acesso em: 5 may. 2026.