SUBKHAN, Muhammad; DIANA, Sri; ALBONEH, Zaenab; INDAH, Anisa Nur. ANALISIS PENGARUH CO BRANDING DAN VIRAL MARKETING PRODUK MENU BTS MEAL TERHADAP PERILAKU COMPULSIVE BUYING: (STUDI KASUS: DI MCDONALD’S SULTHAN AGUNG YOGYAKARTA). Jurnal Riset Akuntansi dan Bisnis Indonesia, [S. l.], v. 2, n. 4, p. 1307 – 1322, 2022. DOI: 10.32477/jrabi.v2i4.624. Disponível em: https://jurnal.stieww.ac.id/index.php/jrabi/article/view/624. Acesso em: 1 aug. 2025.