THE ROLE OF BRAND IMAGE IN SKINCARE CONSUMPTION DECISIONS: EVIDENCE FROM SANTRI OF MAMBAUL ULUM BATA-BATA ISLAMIC BOARDING SCHOOL. jrabi [Internet]. 2026 Mar. 28 [cited 2026 May 5];6(1):66-8. Available from: https://jurnal.stieww.ac.id/index.php/jrabi/article/view/1366