Pengaruh Produk, Harga, Lokasi, Dan Pelayanan Terhadap Keputusan Pembelian Konsumen Di Angkringan “37”

Authors

  • Joan Kurniawan Wicaksana STIE Widya Wiwaha
  • Muhammad Ajun Subarkah STIE Widya Wiwaha
  • Fatsha Menno Subandy STIE Widya Wiwaha
  • Abdullah Mundzier STIE Widya Wiwaha
  • Akmal Nova Dwi Putranto STIE Widya Wiwaha

Keywords:

consumer behavior Angkringan 37

Abstract

This study aims to explain the effect of the product, price, location, and service of Angkringan 37 on the buying interest of STIE Widya Wiwaha students. The method used in this research is descriptive quantitative method. The sample in this study was taken as much as 15% of the 200 new students of STIE Widya Wiwaha in 2021/2022 and a sample of 32 students was obtained. The data collection technique used is a questionnaire. The results of the analysis of research data processing show that there is a positive and significant influence between the product, price, location, and service of Angkringan 37 on consumer behavior of STIE Widya Wiwaha students, the higher the quality of Angkringan 37 products, the higher the consumer behavior of students who are interested in buying. for example, the food and beverage products offered have quality and guaranteed cleanliness, and the location of the place provided is a strategic place which is near campus. Not only that, Angkringan 37 has a spacious and comfortable place so that students often do assignments or As well as there is a positive and significant influence between service attitudes on students' purchasing power, the higher the influence of Angkringan 37 service attitudes, the higher the purchasing power of students, for example, Angkringan 37 services that prioritize customer satisfaction are able to increase customer satisfaction. inat students to be interested in buying food and beverages that are traded.

References

Ahmed, M., B. (2009). Measuring the Performance of Islamic Banks by Adapting Conventional Ratios German University in Cairo Faculty of Management Technology. Working Paper (Publication Number 16)

Afya, F.A. dan Suazhari. (2019). Pengaruh Modal, Efisiensi, dan Likuiditas Terhadap Profitabilitas Bank Umum Syariah di Indonesia. Jurnal Ilmiah Mahasiswa Ekonomi Islam, 1(1), pp. 37-50.

Akhter, S., dan Roy, J. . (2017). Analysis of Credit Risk, Efficiency, Liquidity, and Profitability of Selected Non-Bank Financial Institution: An Empirical Study. Journal of Business, LAR Center Press, 2(2), pp. 16-23.

Algifari. (2000). Analisis Teori Regresi: Teori Kasus dan Solusi. Yogyakarta: BPFE-UGM Yogyakarta.

Algifari. (2015). Analisis Regresi untuk Bisnis dan Ekonomi. Yogyakarta: BPFE-UGM Yogyakarta.

Anggraeni, N. dan Wahyuati, A. (2018). Pengaruh CAR, BOPO, dan LDR Terhadap Profitabilitas. Jurnal Ilmiah dan Riset Manajemen, 7(4), pp. 1-17.

Ardiantini, N. P. N. (2020). Financial Performance and Intellectual Capital Disclosure as Determinans of The Vlaue of Banking Company with Compony Size as Moderating. International Journal of Social Science and Business, 4(3), pp. 414-421.

Arnold, Glen. (2013). Corporate Financial Management. Fifth edition. Edinburgh: Pearson Publishing.

Bank Indonesia. (2004). Surat Edaran Bank Indonesia, Nomor 6/23. DNPN Tentang Sistem Penilaian Tingkat Kesehatan Bank Umum.

Bank Indonesia. (2012). Peraturan Bank Indonesia, No. 14/26/PBI/2012 tentang Kegiatan Usaha dan Jaringan Kantor Berdasarkan Modal Inti Bank.

Bank Indonesia. (2011). Surat Edaran Bank Indonesia, Nomor 13/24/DPNP tanggaL 25 Oktober 2011 tentang Penilaian Tingkat Kesehatan Bank Umum.

Chandra, Lieyanto. (2016). Analisis Faktor-Faktor yang Mempengaruhi Profitabilitas Perbankan yang Terdaftar Di Bursa Efek Indonesia (BEI) Periode 2010-2014. Jurnal Bisnis dan Manajemen, 53(12), pp. 285-303.

Chege, L. M., dan Bichanga, J. (2017). Non Performing Loans and Financial Performance of Banks: An Empirical Study of Commercial Banks in Kenya. International Journal of Management and Commerce Innovations, 4, 909-911.

Darmawi, Herman. (2011). Manajemen Perbankan. Jakarta: Bumi Aksara.

Dendawijaya, Lukman. (2006). Manajemen Perbankan Edisi Kedua. Jakarta: Ghalia Indonesia.

Dewi, N.T. dan Wisadha, I.G.S. (2015). Pengaruh Kulitas Aktiva Produktif, CAR, Leverage, dan LDR pada Profitabilitas Bank. E-Jurnal Akuntansi Universitas Udayana, 12(2), pp. 295-312.

Dietrich, A., dan Wanzenried. (2009). What Determines The Profitability of Commercial Banks? New evidence from Switzerland. In 12th Conference of the Swiss Society for Financial Market Researches. Journal of International Financial Markets, Institution & Money, 21, 307-327.

Ghozali, I. (2013). Aplikasi Analisis Multivariate dengan Program IBM SPSS 21 Update PLS Regresi. Semarang: Badan Penerbit Universitas Diponegoro.

Gill, A., et al. (2014). The Impact of Operational Efficiency on The Future Performance of Indian Manufacturing Firms. International Journal of Economics and Finance, 6, 259.

Gujarati, D. N., dan Porter, D. C. (2009). Basic Econometrics, Fifth Edition. Singaopre: McGraw-Hill.

Hassan, M., dan Adam, M. (2014). Evaluating the Financial Performance of Banks using financial ratios-A case study of Erbil Bank for Investment and Finance. European Journal of Accounting Auditing and Finance Research, 2, 162-177.

Hatem, B. S. (2014). Determinants of firm performance: a comparison of European countries. International Journal of Economics and Finance, 6(10), pp. 243-249.

Handayani, E. et al. (2019). The Deteminants of Islamic Commercial Bank Profitability in Indonesia during 2012--2018. The International Journal of Business Management and Technology, 3(5), pp. 225-236.

Hidayat, R. et al. (2022). Analisis Rasio NIM, BOPO, NPL dan LDR Terhadap ROA Bank Rakyat Indonesia Tahun 2009-2020. Jurnal Simki Economic, 5(1), pp. 39-49.

Hidayati, Lina N. (2015). Pengaruh Kecukupan Modal (CAR), Pengelolaan Kredit (NPL), dan Likuditas Bank (LDR) Terhadap Probabilitas Kebangkrutan Bank (Studi Kasus pada Bank Umum Swast Devisa yang Tercatat di BEI Tahun 2009-2013. Jurnal Ilmu Manajemen, 12(1), pp. 38-50.

Indrayani, P.A. et al. (2016). Pengaruh Non Performing Loan (NPL), Loan Deposit Ratio (LDR) dan Net Interest Margin (NIM) Terhadap Return on Asset (ROA) pada Bank Umum yang Terdaftar di Bursa Efek Indonesia Tahun 2014. E-Journal Bisma Universitas Pendidikan Ganesha, Jurusan Manajemen, 4, pp. 1-11

Indriantoro, N. dan Supomo, B. 2002. Metodologi Penelitian Bisnis untuk Akuntansi & Manajemen. Yogyakarta: BPFE Yogyakarta.

Irman, M., dan Wulansari. (2018). Analisis Pengaruh Rasio CAMEL Terhadap Kinerja Keuangan Perbankan pada Bank yang Terdaftar di Bursa Efek Indonesia Tahun 2011-2016. Bilancia: Jurnal Ilmiah Akuntansi, 2, 182-194.

Jensen, M. C., dan Meckling, W. H. (1976). Theory of the firm: Managerial behavior, agency costs and ownership structure. Journal of Financial Economics, 3(4), 305-360.

Kumbirai, M. (2010). A Financial Ratio Analysis of Commercial Bank Performance in South Africa. African Review of Economics and Finance, 2(1), pp. 30-53.

Kuncoro, M dan Suhardjono (2012). Manajemen Perbankan, Teori dan Aplikasi. Edisi dua. Yogyakarta: BPFE - UGM Yogyakarta.

Mawardi, Wisnu. (2005). Analisis Faktor-Faktor Yang Mempengaruhi Kinerja Keuangan Bank Umum Di Indonesia (Studi Kasus Pada Bank Umum Dengan Total Assset Kurang Dari 1 Triliun. Jurnal Bisnis Strategi, 14(1), 83-93.

Mardahleni dan Arsandi, W. (2019). The effect of Net Interest Margin (NIM) and Operational Cost of Operational Income (BOPO) on Return on Assets (ROA) of Sharia Banks. E-Jurnal Apresiasi Ekonomi, 7(2), pp. 176-182.

Miswanto, M. et. al. (2017). Pengaruh Modal Kerja, Pertumbuhan Penjualan dan Ukuran Perusahaan Terhadap Profitabilitas Perusahaan. Jurnal Bisnis dan Ekonomi, 24(2), pp. 119-135.

Mithaqain, D. dan Rimawan, M. (2021). Pengaruh Net Interest Margin dan Non Performance Loan Terhadap Return on Asset pada pT Bank Rakyat Indonesia (Persero) Tbk. Global Financial Accounting Journal, 05(01), pp. 84-92.

Mulyani, N. dan Agustinus, E. (2021). Analisis Fakttor-Faktor yang Mempengaruhi Profitabilitas pada Bank Umum Swasta Nasional Devisa yang Terdaftar di Bursa Efek Indonesia. Jurnal ARASTRISMA, 1(2), pp. 249-261.

Ozili, P. K. dan Uadiale, O. (2017). Ownership Concentration and Bank Profitability. Future Business Journal, 3, pp. 159-171.

Pahlevie, N. H. (2009). Analisis Pengaruh CAR, NIM, LDR, NPL, BOPO DAN EAQ Terhadap Perubahan Laba (Studi Empiris Pada Bank Umum di Indonesia Periode Laporan Keuangan Tahun 2004 – 200. Tesis Magister Manajemen, UNDIP Semarang.

Republik Indonesia. (1998). UU No. 10 tahun 1998, tentang perubahan terhadap UU No. 7 tahun 1992. tentang Perbankan.

Purwoko, D. dan Sudiyatno, B. (2013). Faktor-Faktor yang Mempengaruhi Kinerja (Studi Empiris pada Insutri Perbankan di Bursa Eefek Indonesia). Jurnal Bisnis dan Ekonomi, 20(1), pp. 25-39.

Ross, S.A. et al. (2016). Corporate Finance. 11th Edition. New York: McGraw-Hill

Saeed, J.T. dan Tahir, J. H. (2015). Relationship between Earning Per Share & Bank Profitability. International Journal of Novel Research in Humanity and Social Sciences, 2(2), pp. 4-13.

Putri, C. C. dan Suhermin. (2018). Pengaruh NPL, LDR, CAR Terhadap Profitabilitas Bank Umum Swasta Nasional Devisa. Jurnal Ilmu dan Riset Manajemen, 4(4), pp. 1-16.

Qin, X., dan Pastory, D. (2012). Commercial Banks Profitability Position: The Case of Tanzania. International Journal of Business and Management, 7(13), p. 136-144.

Setyowati, D. H. (2019). Pengaruh Efisiensi Operasional Terhadap Return on Assets pada Bank Umum Syariah di Indonesia. Jurnal Masyarif-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 4(1). pp. 39-53.

Spence, M. (1973). Job Market Signaling. The Quarterly Journal of Economics, 87(3), pp. 355-374.

Taswan. (2010). Manajemen Perbankan Konsep, Teknik, dan Aplikasi, Edisi 2. Yogyakarta: UPP STIM YKPN.

Utami dan Silaen, U. (2018). Analisis Pengaruh Risiko Kredit dan Risiko Operasional Terhadap Profitabilitas Bank (Studi Kasus pada Perusahaan Jasa Sub Sektor Perbankan BUMN). Jurnal Ilmiah Manajemen Kesatuan, 6(3), pp. 123-130.

Veithzal, et al. (2007). Bank and Financial Institution Management: Conventional and Sharia System. PT Raja Grafindo Persada.

Vetrova, T., N. (2017). Effectiveness of banking: Evaluation and Measuring. Social-Economic Phenomena and Process, 12(2), pp. 30-35.

Werdaningtyas, Hesti. (2002). Faktor Yang Mempengaruhi Profitabilitas Bank Take Over Pramerger Di Indonesia. Jurnal Manajemen Indonesia, 1(2), pp: 24-39.

Winarno, W. W. (2017). Analisis Ekonometrika dan Satistika dengan Eviews. Edisi 4. UPP STIM YKPN: Yogyakarta.

Wulandari. (2018). Pengaruh Rasio CAMEL Terhadap Profitabilitas (ROA) Pada Perusahaan Perbankan Yang Terdaftar Di Bursa Efek Indonesia. Jurnal Manajemen Bisnis Indonesia, 7, 512-522.

Yuliani. (2007). Hubungan Efisiensi Operasional dengan Kinerja Profitabilitas Pada Sektor Perbankan Yang Go Public Di Bursa Efek Jakarta. Jurnal Manajemen dan Bisnis Sriwijaya, 5(10), pp. 15-43.

Downloads

Published

2023-01-12

How to Cite

Kurniawan Wicaksana, J., Ajun Subarkah, M., Menno Subandy, F., Mundzier, A., & Nova Dwi Putranto, A. (2023). Pengaruh Produk, Harga, Lokasi, Dan Pelayanan Terhadap Keputusan Pembelian Konsumen Di Angkringan “37” . Prosiding Seminar Nasional Dan Call Paper STIE Widya Wiwaha, 359–378. Retrieved from https://jurnal.stieww.ac.id/index.php/semnas/article/view/650