BEYOND THE MAKEUP: UNCOVERING FACTORS BEHIND COSMETIC PURCHASE DECISIONS. Prosiding dan Call Paper Widya Wiwaha, [S. l.], v. 4, n. 1, p. 313–332, 2025. DOI: 10.32477/semnas.v4i1.1308. Disponível em: https://jurnal.stieww.ac.id/index.php/semnas/article/view/1308. Acesso em: 19 jan. 2026.