THE EFFECT OF DIGITAL MARKETING ON PURCHASING DECISIONS FOR MSME PRODUCTS IN THE SOCIETY 5.0 ERA: A STUDY OF SHOPEE USERS IN YOGYAKARTA. Prosiding dan Call Paper Widya Wiwaha, [S. l.], v. 4, n. 1, p. 422–429, 2025. DOI: 10.32477/semnas.v4i1.1316. Disponível em: https://jurnal.stieww.ac.id/index.php/semnas/article/view/1316. Acesso em: 19 jan. 2026.